The soft, comfortable baby tummy time water mat is the perfect sensory toy for developing solid head, neck and shoulder muscles as well as refining the hand-eye coordination, fine motor and social skills. The bright, colourful sea animals and eye-catching illustrations will keep your baby playing for hours.

Designed to soothe tender gums, these silicone teething sticks provide gentle comfort during every stage of teething, helping calm fussiness naturally.

The Fisher-Price Soothe 'n Snuggle Otter is a unique plush sound machine that helps comfort your baby just like you do. Its soft belly moves up and down in a rhythmic motion that mimics breathing to help soothe your baby naturally, along with up to 30 minutes of calming music, sound effects, and soft lights. With its sweet face, super snuggly fabrics, and satiny tail, the Soothe 'n Snuggle Otter is a perfect cuddle friend for your baby.

So many fun things to do with this turtle and to keep baby engaged and busy!

This engaging Montessori toys lets little ones slide the monkey, hammer the crocodile, and enjoy a fun ball drop experience — all while building grip strength, hand-eye coordination, and fine motor skills. When the croc is hit, a bird pops up with lights and sounds, making practice extra fun.

Flappy, the one and only animated Elephant is always ready to play with baby – and now he’s even better than ever! The official animated Flappy the Elephant plush by Baby GUND is an adorable singing elephant with two different play modes that entertain baby. Press Flappy’s left foot to engage him in an interactive game of peek-a-boo, where Flappy hides behind his soft, oversized ears. Press his right foot to sing along to a playful new song in a cute child’s voice, while his ears flap in time to the rhythm!

Little farm, big fun! Learning is a blast with the charming Itzy Play Barn spill and fill activity toy! Featuring a mini barn with hinged door and rooftop opening plus four soft, squeezy animals, your babe’s imagination will go through the roof as they explore put-and-take play, learn object permanence, and create endless storytelling adventures.

Spice up playtime with touchable, tactile taco play food pieces! Fill a happy-faced, fabric-covered soft taco shell with crinkling, squishy, multi-textured pieces to delight the senses. Pull out the pieces and refill the taco again and again! The Soft Taco Fill & Spill is an engaging way to help infants six months and older develop important sensory, fine motor, and color recognition skills. Melissa & Doug infant and toddler toys inspire “a-ha!” moments of discovery. Adorable, diverse characters and a variety of fun shapes and textures encourage exploratory, skill-building play.

This stacking toy helps babies and toddlers enhance their motor dexterity and coordination as they spin and stack the vibrant, flower and star-burst shaped discs.

Watch as your babe reaches for the dangling ring, smiles at their reflection in the hanging mirror, and grasps for the ribbons keeping their little hands busy. Our natural cotton fabrics are gentle & soft to baby’s touch. For the many travels ahead, easily attach the Itzy Bitzy Spiral to car seats and strollers for fun on the go!

This soft baby doll makes a great Christmas present for baby's first Christmas!

Ergonomic design of a tummy-time cushion, with teether and rattle toy to encourage baby to stay longer on his tummy. The uniquely designed cushion helps baby practice raising his head and neck and enhances his motor skills development.

The Winkel Rattle and Teether by Manhattan Toy, is an esteemed classic, a true “must have” for parents and infants. Its maze of soft, continuous tubes and its stunning colors instantly capture and hold baby’s attention. The mesmerizing loop design and lightweight construction make it very easy for little hands to grab, hold and rattle – a perfect clutching toy to engage baby’s gross motor skills.

Get your little one moving, grooving (and learning) with the Glow and Grow Kick & Play Piano Gym from Fisher-Price®. This soft baby activity mat features a repositionable high contrast toy arch with 10 linkable toys. The removeable piano with 5 light up keys features a multi-colored light show and has 4 musical settings that grow with baby from newborn to toddler. With 3 Smart Stages™ learning levels, and a bonus freestyle mode with real piano notes, you can keep things fresh and fun as your little virtuoso goes from lay and play and tummy time to sitting up and making music!

Perfect for packing in a diaper bag or stroller, this brightly colored cloth book features cheerful illustrations to keep little ones entertained on the go. In Farm Tails, watch as they discover pigs, chickens, cows, and other farm animals by matching them with their soft tails.

The award-winning Baby Einstein Take Along Tunes Musical Toy is made for little maestros. This handheld musical toy will quickly become a favorite for hours of entertainment. Babies can use the large button to toggle through 10 recreated classical masterpieces from Chopin to Mozart and more. Colorful lights dance across the screen to the rhythm of each melody, to captivate your baby and encourage both auditory and visual perception.

Our friendly pull & play baby sensory toy is designed to stimulate your baby's sensory discovery. With various celestial shapes and teething-friendly soft silicone textures, this toy encourages tactile exploration, helping your little one uncover different sensations.

This activity center is designed to support your baby's development in three stages; Sit, Swivel, Bounce & Play; Cruise & Interact; and a smooth play table for toddlers. It includes a musical, light-up piano with three modes (piano, song, and motion sensor), a peek-a-boo owl that pops out and hoots and clip-on toys that can be positioned based on your baby's abilities.

Stack, squeeze, build, and play the days away with the Elemenosqueeze blocks from B. toys! These unit blocks let little builders create imaginative masterpieces and learn a ton along the way. Not only will kiddos love building towers or castles, they’ll also get to practice the alphabet, discover many animals, marvel at bright colors, and explore all of the different shapes! And adults don’t have to worry about their little ones chewing and nibbling on these soft blocks because they’re made from worry-free materials.

With five vibrant silicone bubbles set in a sturdy plastic frame, these sensory baby toys captivate babies and toddlers with sensory exploration for fine motor skills development.

Shake up teething with Nuby's Twist-a-Ring Rattle Teether! This colorful teething toy is perfect for babies aged 6 months and older. Featuring vibrant colors, fun rattle sounds, and twisting parts, it stimulates baby's senses and aids in developing dexterity and hand-eye coordination. With textured surfaces providing relief during teething, the Twist-a-Ring Rattle Teether is easy for baby to grasp and hold. Made with durable, materials, it ensures safety and peace of mind for parents. Add some twisty, rattle fun to your baby's teething experience with Nuby's Twist-a-Ring Rattle Teether Toy!

These suction cup spinner toys are built well and will provide days and days of fun for your little guys!

The Baby Einstein Ocean Explorers Opus’s Look Sea Listen is a soft, musical plush toy that engages and soothes baby with music, high contrast colors and patterns, and multiple textures. 6 classical melodies comfort baby, and bright, high contrast colors engage baby’s sense of sight. Varied textures and ribbons encourage tiny fingers to explore and promote tactile stimulation. Small plush is made for soothing at home or on the go.

Work is fun with the eight role-play activities for little ones on the Little Office Learning Center. This first desk includes a globe, laptop, phone, desk lamp and more So children can learn about greetings from around the world, shapes, animals, numbers and opposites. After a hard day of learning play, they can make their own music by pressing the crayon piano keys. The desk is also bilingual so kids can play in both English and Spanish. Whether their playing on the floor or standing, there's so much to explore!

Help encourage a healthy night’s sleep with the Baby Einstein Sea Dreams Soother Crib Toy. This ocean-themed infant soother gently lulls baby to sleep with 25+ calming melodies, lights, and sounds. Four settings allow parents to tailor soothing to baby’s preferences, and a remote control lets parents start or stop the soother from up to 12 feet away.